Direct Sales Words Beginning with B

Banner Ad - An online graphic advertisement on one web page that links to another website or landing page. A typical banner size is 468x60 pixels, but they may be found in many different sizes. Banner ads are sold by impressions (the number of times the ad is presented on the website), length of time (days, weeks, or months), or by clicks (number of times a visitor clicks on the banner to visit the landing page).

Banner Exchange - An advertising co-op of sorts where a group of web sites display each other’s ad banners in exchange for credits. One website earns credits based on the number of impressions for others' ads (the number of times the site displays other banner ads). Credits are exchanged for impressions of your own ads on the other participating sites. The whole process is automatically administered through a script or software program.

Blog - Blog is a shortened term for weblog. A blog is today’s Internet version of the diary, with added sophistication. It is a user-generated website that collects entries, known as posts, in reverse chronological order, always listing the most recent post first. Blogs encourage reader participation through comments which can be added by filling in a simple form. Blogs can be used as personal journals or as a business marketing tool.

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