SEO
An acronym for Search Engine Optimization. SEO is the process of using targeted keywords in the content, tags and meta-tags of a website in order to gain traffic through search engines. SEO techniques also include testing the search engine results to make sure that the site is well placed in the keyword results. SEO is a constantly evolving portion of the Internet. The process is a combination of art and science, and there are firms that are now dedicated to providing specialized SEO services.
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